Business model and P&L elaboration

About the training

The training makes you able to translate a marketing idea to an innovative Business model, to a concrete, operational and figured Business plan

Pedagogical modalities

According to the needs, the training is provided face-to-face.

The eight modules can be provided separately through distance learning webcasts.

Skills developed during this training

Pedagogical objectives

  • Translate a marketing idea into financial and economic variables

  • Build an innovative business model from a marketing idea

  • Master the key financial variables of the business plan and detail the mechanics of the elaboration of profit and loss account

Topics covered

  • The financial Statements

    • The structure of the main financial statements

    • The exploitation of the company's financial situation

  • The turnover estimation

    • The pricing strategy and its variables

  • The different Business models

    • The Business Model Canvas

  • The income statement

  • The break-even and The Crash test

  • The main profitability ratios

Targeted audience for the training

The intended audience for the training is employees from commercial or marketing departments within the framework of the development of new service or product offers.

REQUIREMENTS

None

Guest UserMarketing & Customer experience