Develop a client-oriented culture and master customer centered tools

About the training

The training makes you able to master the different customer centered tools (Personae, Customer journey map, Value Proposition Canvas, Business Model Canvas). Those four tools help to understand:

• who are your clients

• what are their needs and emotions

• how you can create and deliver value to your clients, addressing their real needs

Pedagogical modalities

According to the needs, the training is provided face-to-face, through distance learning session or combines both formulas.

The four modules can be provided separately.

Skills developed during this training

Pedagogical objectives

• Implement customer centric tools while framing a marketing project

• Collect customer feedback

• Use a methodology to develop customer centric offers

Topics covered

• Personae and client feedback

  • Create personae to segment your clients / prospect to generate more lead and to orientate your strategy

• Customer journey map

  • Implement a continuous improvement approach centered on customers

  • Map all touch-points, identify emotions to design an unique experience

• Value Proposition Canvas

  • Elaborate a value proposition centered on customers

• Business Model Canvas

  • Elaborate a Business Model describing all variables to create, deliver and capture value

Targeted audience for the training

The intended audience for the training is all employees from a marketing or a commercial department.

REQUIREMENTS

None