Formulating a profitable and differentiating value proposition

About the training

The training provides an in-depth understanding of the principle of the value proposition (of an offer, a product or a service) in order to make it a powerful tool in the service of an innovative and efficient business model.

Pedagogical modalities

The training is delivered in a face-to-face or webcast format.

Skills developed during this training

Pedagogical objectives

  • Understand and master the techniques for formulating a value proposition

  • Translating the value proposition into the BMC (Business Model Canvas)

  • Knowing how to develop and exploit the value proposition ( commitment, marketing campaigns, media plan)

Topics covered

  • Objectives of a value proposition

  • The structure of a value proposition

  • Methods to elaborate a value proposition

  • The effective ecosystem to build a value proposition

  • The pitfalls to avoid

  • The use of a value proposition

  • The search for an innovative business model through a value proposition

Targeted audience of the training

The intended audience for the training is employees from commercial or marketing departments within the framework of the development of new service or product offers.

REQUIREMENTS

None

Guest UserMarketing & Customer experience