BUSINESS MODEL DESIGN OF NEW ACTIVITIES FOR A FRENCH MULTI SERVICES COMPANY

In order to compensate the decline of its core historic activity, a French multi service company looks for diversifying its offer into new activities through the elaboration of innovative business models.

Abington's support

The marketing department was supported with a customer-centric approach to develop its new service offering:

  • Framing and conception phases in Agile management

  • Customer-centric tools use such as: personae, strategic segmentation, customer journey, value proposition canvas, business model canvas, customer feedback, to frame projects

  • Business model and financial forecast modelling

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