IMPLEMENTATION OF AN ANALYTICAL TOOL TO IMPROVE BUSINESS DECISION-MAKING AND PERFORMANCE MONITORING

A world leader in beauty implemented an analytical tool for its sales and marketing data in order to improve business decision-making and performance monitoring.

Abington’s support

Abington supported the Business Intelligence department on the conception and on the implementation of a analytical tool:

  • Model architecture and analysis: redaction of functional specifications, estimation of models for Perfumes and Cosmetics market, creation and automation of dashboards for brand performance tracking

  • Audit of the Data quality from retailers

  • Improve the Master Data governance improvement: focused on automation, on ease of use and on maintenance and on keeping a high-quality data

Guest UserData & Analytics