MARKETING ROADMAP AND PLAN ELABORATION FOR AN ACTOR OF ENERGY

The marketing team used to renew subscriptions in a growing and low-demanding market instead of being a strategic and operational support for increasing market shares, defending price levels nor developing innovative services. 

Abington’s support

The project answered 2 stakes: a fast upgrading the skills of the marketing team and the service offering improvement using technologies to add value as well as a better customer relationship through digital:

  • Skills diagnosis of the marketing team and training plan focusing on the marketing and sales competencies

  • Marketing roadmap and marketing plan elaboration aiming at quickly reaching results.  

Guest UserMarketing & Customer experience